Watch out Netflix, Salto got the green light! Salto is a joint video platform project carried by France Télévisions, TF1 and M6, received the stamp of approval from regulators and has set its launch in early 2020.
The project’s leader, Delphine Ernotte Cunci said: “Now that Salto has been approved, we will, at last, be able to put together Team France in broadcasting, which I have been longing for. The launch of the platform will very soon give us what we need to compete against international players on our own territory. It will be a new way for the French and European creative industries to engage with their public.”
Salto was first announced back in 2018. Ernotte Cunci was the first one to express desires to create domestic Netflix competitor. The whole project wants to take over Hulu’s and Amazon’s viewership.
Gilles Pélisson, CEO of the TF1 group, expressed his joy: “I am pleased that this project is being realized, embodying as it does a new ambition for the French broadcasting industry. The Competition Authority’s ruling is a very positive sign because it shows that the authorities are aware of the need to support and accompany industry players in making the innovative changes needed to meet new challenges.”
M6 Chair Nicolas de Tavernost explained: “This ruling finally gives us the opportunity to work together to develop an offer and a platform that are in phase with changing usage. Our channels are popular with French people, our content is attractive and our technology is very advanced: all reasons to welcome the forthcoming launch of an ambitious joint offer like Salto.”
The trio will have 56 million dollars for its first year. With new Disney+ and other, still not announced projects, Netflix and Co. will have to up their game!