Gwen Stefani’s Son Inspired Her New Eyewear Collection

Gwen Stefani is one of the coolest women on the planet. She started as a rock chic icon, then experimented with Harajuku style and continued to build her fashionista status. Mom of three is a style chameleon, and she just launched an eyewear collection. Unfortunately, her target were not adults, but teens, as her 10-year-old son Zuma inspired the collection.

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Inspired by Gwen’s son Zuma, this new collection combines everything important to boys in choosing their frames: fashionable shapes, edgy design details, and playful nods to sport Frames featured: ZR001 NAV on Zuma, GX053 TOR on Gwen

A post shared by TURA EYEWEAR (@turainc) on Jun 3, 2019 at 7:52am PDT

Zuma Rock is the name of the collection and here is what the famous mom had to say: “If you go out and buy boy glasses, they’re all the same,” the singer said, continuing “Zuma is a little more boyish and doesn’t care as much [about his style]. But with the glasses, he does because it’s something he identifies with it. Everyone recognizes him with glasses, he needs the glasses”.

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Mom finally spent some time with the middle child also known as “the kid with the glasses” over the past few months in hopes for some publicity for her new kids eyewear range. I of course said I was too busy but it’s hard when she literally has no experience in or sense of glasses fashion. It is pretty cool to have the line named after me although Dad got there first with a whole record label ~ Zoom

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Stefani, who is also a Voice judge, said that at first, she was a bit upset that she never got a girl to dress up, but she is now proud of her boys since Zuma (10), Kingston (13) and Apollo Rossdale (5), have taken an interest in style over the years.

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Introducing the Zuma Rock collection for boys by Gwen Stefani Frame featured: ZR001 NAV

A post shared by TURA EYEWEAR (@turainc) on May 28, 2019 at 9:39am PDT

The collection is edgy, fun, just what we expected from the former No Doubt singer. Her boyfriend, country singer Blake Shelton, was not involved in the designing process as the singer told People magazine: “He doesn’t wear any glasses or sunglasses ever”.

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"I'll hang the pictures, you hang the stars". And literally Blake hung this picture at the Ole Red Nashville (it's from the day Gwen taped MMLY) 🤧❤️ I'm super late to post it but still not okay w this bc it's sooo beautiful and perfect that I want to hang this in my own room 😍 – B ~~~~~~~~~~~~~~~~~~~~~~~~~~ #gwenstefani #blakeshelton #shefanifamily #shefani #gwenandblake #relationshipgoals #bestfriends #inlove #favoritepeople #thisislove #illnamethedogs

A post shared by Shefani Family (Gwen's Boys) (@shefanifamily) on Jun 7, 2019 at 6:12pm PDT

Shelton and Stefani started dating in 2015, and they are still going strong (knock on wood, because Irina Shayk and Bradley Cooper just broke up, maybe it’s contagious). Gwen was previously married to musician Gavin Rossdale, but she recently announced that she wants the church annulment. While it is easy to understand that Gwen and Blake are in love and want a fresh start, how could one get an annulment when there are three children involved?